Broker Check
The US Economy: Why is it Not ‘That ‘70s Show”?

The US Economy: Why is it Not ‘That ‘70s Show”?

June 07, 2022

Why is it Not ‘That ‘70s Show”?
The Pandemic Is Transitory

The COVID-19 pandemic that opened the 2020s placed unique pressures on the global economy; whereas the influx of government spending entering the 1970s happened over the course of several years, and fiscal stimulus due to the pandemic was isolated within a period of less than two years. About $4.6 trillion has been approved by Congress, according to Treasury Department data ( Federal agencies have committed to using about  $4 trillion of that and have made about $3.6 trillion in actual payments to date. The pandemic also created supply-chain issues due to widespread social distancing measures. One area hit hard by these shortages is the semiconductor chip industry. These chips are found in nearly everything with a plug or battery. Chip production, along with everything else, slowed during the height of the pandemic. When demand recovered faster than anticipated in the second half of 2020, the semiconductor industry struggled to keep up. The gradual economic reopening led to a surge in demand for vehicles, but auto manufacturers couldn’t keep up with demand. This led to increased demand for used cars and to a 37% rise in prices in 2021, which has played an outsized role in driving the consumer price index (CPI) to a 40-year high. Positively, we are already seeing a slowdown in used car prices in recent months.

Different Views from the Fed

In the 70s, the Fed widely believed in the Phillips Curve, which states that inflation and unemployment have a stable and inverse relationship. They believed that increasing economic growth and inflation would cause unemployment to fall as more jobs were created. The 1970s challenged this theory with high unemployment and high inflation (stagflation). Both unemployment and inflation soared as this relationship fell apart. Today, the Fed is very aware of this phenomenon, having learned from past mistakes and currently is more cautious allowing interest rates to remain at low levels. Despite red-hot inflation data, several committee members reversed their push for a 0.50% increase in March due to the uncertainty around the war in Ukraine. However, the Fed implemented a 0.50% rate hike, the first in more than 20 years.

Though prices could continue to move higher month to month, the increases should be less dramatic. In fact, as an example of goods price deflation, the year-long surge in used car prices is already showing signs of reversing. The Manheim Used Vehicle Index is down around 7% this year. As the economy continues to reopen and spending trends back from goods toward services, supply issues should moderate. Going forward, the Fed will likely consider 0.50% rate hikes in future meetings.

The Economy

Today’s economy is a lot different than it was in the 1970s. Fifty years ago, the economy and labor market were more industrial and manufacturing focused. An industrial economy is more sensitive to rapidly changing energy prices.

A quarter of the U.S. labor force worked in manufacturing at the start of the 1970s, compared to just 8.4% today. In fact, total manufacturing employment peaked at 19.5 million in 1979 during the second energy crisis of the decade. The U.S. population has grown by 107 million since, but 7 million fewer people work in manufacturing today. The decline in manufacturing employment is one of the reasons why fewer private-sector workers are members of a labor union. The private sector union membership rate was 24% in 1973, or four times the current rate (6%). A wage price spiral added to inflationary woes in the 1970s, and some view that the higher union presence in the workforce put more upward pressure on wages at that time.

Figure 1
Total Manufacturing Employment (Millions)

Source: Cetera Investment Management, FactSet, U.S. Bureau of Labor Statistics. Data as of 4/30/2022.

The labor market and economy have diversified away from manufacturing to a service focus. More than 40% of the labor force works in education and health services, professional and business services, and leisure and hospitality sectors. Only 20% of the labor force worked in those sectors in 1970. A more diversified economy may be less sensitive to energy shocks, but today’s technology and service sectors are not completely immune to a rise in inflationary pressures. The good news is energy efficiency isn’t stuck in the 70s as we’ll discuss in the next section.

Energy Efficiency and Production

Energy prices surged globally this year, propelling gas prices in the U.S. to the highest level on record at more than $4 per gallon. In California, the average price of a gallon of gas is over $6. Consumers are feeling the impact at the pump but there are some key differences when compared to prior oil shocks. Though gas prices are up, wages have also risen. Gas prices relative to wages are only moderately above the historical average and cars are more gas-efficient than ever. Since 1976, a gallon of gas has averaged 12.6% of the average hourly wage of non-managerial workers. At present, a gallon of gas is 15.3% of the average hourly wage. Wage-adjusted gas prices are above average, but not as extreme as the last energy shock in 2008 when oil approached $150 per barrel. A gallon of gas was a record 22.6% of the average hourly wage when gas prices peaked that year.

Figure 2
Consumer Spending: Energy Goods & Services as a % of Total Expenditures

While spending on energy has risen since the start of the pandemic, it pales in comparison to the 1970s when consumers spent an average of 7% of their total expenditures on energy costs. The peak was 9.6% in March 1980, while consumer expenditures spent on energy goods and services was 4.7% in March 2022.

Energy costs are taking up a much smaller percentage of consumer expenditures largely because energy efficiency is much higher today. As an example, the average combined city and highway fuel economy for a new car is 26 miles per gallon, or twice the efficiency of a new car in 1975.2 The fastest growing segment of the auto industry is electric cars and elevated gas prices add an extra incentive for more consumers to consume less oil. Sales of electric cars may exceed 50% of new U.S. auto sales by 2030, according to a 2021 survey of 1,100 auto executives.3

Domestic energy production has increased substantially since the 1970s and we are less reliant on foreign oil and gas today. Though energy markets are global in nature, the U.S. has the capacity to increase production. We didn’t have this luxury in the 1970s when the U.S. was reliant on foreign oil during two major oil shocks. Without the ability to materially increase production, the government instead implemented consumption limits, resulting in long gas lines and economic disruption. We are in a better position today compared to the 1970s. Energy efficiency and domestic production are higher, while overall spending on energy is lower. Additionally, technological innovation and the move toward zero-carbon energy sources may further reduce the economy’s sensitivity to energy price spikes as the decade progresses.

Demographic Shift

There is a demographic bridge connecting the 1970s with our current decade. Baby Boomers, who entered the labor force in the 1970s, are currently trickling out of the labor force for retirement. As Baby Boomers reached their working age, the size of the labor force surged 30% during the 1970s. No decade in the post-war era had a larger increase in the size of the labor force. In comparison, the labor force today is only 6% larger than it was 10 years ago. The prime age work force, which is represented by workers between the ages of 25 to 54, has only increased by five million since 2000. In comparison, the prime age work force increased by nearly 25 million in the 1970s, or five times the increase over the last 22 years. Added inflationary pressure resulted from the massive rise in young adults during the 1970s. New household formations grew, consumption needs increased and the sharp rise in the number of employed individuals increased the amount of spending in the economy.
Population growth was much faster in the 1970s and the U.S. was a lot younger. As Baby Boomers are currently reaching retirement age, the percentage of the population over 65 is growing dramatically. In 1970, only 10% of the population was over 65. At present, 17% of the population is above 65 and that figure is expected to grow because of low birth rates and reduced immigration levels. The Census Bureau projects that 20% of the population will be above 65 by 2030.4 Consumption habits change as we age and countries with older populations, like Japan, have weaker inflation.

On the other hand, labor supply is stagnating yet demand for labor is growing. There is a record 5.6 million more job openings than unemployed individuals seeking work as of March. Wage pressures have risen because employers are competing for a smaller pool of unemployed labor. There are supply and demand dynamics that could alter this mismatch, like an increase in immigration to boost labor supply or an economic slowdown, which would reduce the demand for labor. Yet the longer-term outlook indicates weak labor supply growth, and a boost in productivity growth could be what’s in store. Business investment is already booming. Capital expenditure spending growth accelerated in the post-pandemic environment. Employers are looking for technological and process improvement solutions to boost overall productivity, offsetting the issues with low labor supply growth. If the labor supply-and-demand dynamic is normalized because of improved productivity, wage growth pressures will likely ease.


Inflation has risen sharply over the last year, surging to a 40-year high. After a few decades of subdued inflation some are wondering whether a repeat of the 1970s is upon us. While inflation might settle above pre-pandemic levels, we don’t expect runaway inflation as our base case. Supply constraints will eventually ease, and inflationary pressures will likely subside. The impact from the pandemic was unique and our economy going forward will not mirror the past, in our view. We certainly aren’t out of the woods yet, but we don’t see this as a repeat of the 1970s. A lot of factors are different today. The demographic setup has moved from a youth movement to an aging population, the U.S. economy is less dependent on foreign energy, energy efficiency is much improved, the economy is a lot more diversified across industries, and technological innovation is increasing the potential for further productivity improvements.

The pandemic has been difficult in many ways, and the onset of inflation offset some of the important economic gains made during the recovery. The Fed is now fully focused on tackling inflation, though economic growth is likely to suffer as a result. We continue to recommend a diversified allocation as a hedge against inflation. Please consult with your EBW financial professional for further guidance. From all of us at Cetera Investment Management, we hope you have a groovy summer.

About Cetera® Investment Management
Cetera Investment Management LLC is an SEC registered investment adviser owned by Cetera Financial Group®. Cetera Investment Management provides market perspectives, portfolio guidance, model management, and other investment advice to its affiliated broker-dealers, dually registered broker-dealers and registered investment advisers.
About Cetera Financial Group
“Cetera Financial Group” refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), Cetera Financial Specialists LLC, and First Allied Securities, Inc. All firms are members FINRA / SIPC. Located at 655 W. Broadway, 11th Floor, San Diego, CA 92101.
Individuals affiliated with Cetera firms are either Registered Representatives who offer only brokerage services and receive transaction-based com-pensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services.
The material contained in this document was authored by and is the property of Cetera Investment Management LLC. Cetera Investment Manage-ment provides investment management and advisory services to a number of programs sponsored by affiliated and non-affiliated registered invest-ment advisers. Your registered representative or investment adviser representative is not registered with Cetera Investment Management and did not take part in the creation of this material. He or she may not be able to offer Cetera Investment Management portfolio management services.
Nothing in this presentation should be construed as offering or disseminating specific investment, tax, or legal advice to any individual without the benefit of direct and specific consultation with an investment adviser representative authorized to offer Cetera Investment Management services. Information contained herein shall not constitute an offer or a solicitation of any services. Past performance is not a guarantee of future results.
For more information about Cetera Investment Management, please reference the Cetera Investment Management LLC Form ADV disclosure bro-chure and the disclosure brochure for the registered investment adviser your adviser is registered with. Please consult with your adviser for his or her specific firm registrations and programs available.
No independent analysis has been performed and the material should not be construed as investment advice. Investment decisions should not be based on this material since the information contained here is a singular update, and prudent investment decisions require the analysis of a much broader collection of facts and context. All information is believed to be from reliable sources; however, we make no representation as to its complete-ness or accuracy. The opinions expressed are as of the date published and may change without notice. Any forward-looking statements are based on assumptions, may not materialize, and are subject to revision.
All economic and performance information is historical and not indicative of future results. The market indices discussed are not actively managed. Investors cannot directly invest in unmanaged indices. Please consult your financial advisor for more information.
Additional risks are associated with international investing, such as currency fluctuations, political and economic instability, and differences in ac-counting standards.
A diversified portfolio does not assure a profit or protect against loss in a declining market.